…when spring was just about to arrive in my city and you could start hoping for a life without layers of knitted sweaters and fur coats, I was invited to take part in the kind of competition my world sometimes offers. A pitch for a magazine. This time for one of the best and most prestigious magazines in the country.
The mission – to develop the excisting magazine and in a competition with other teams present a new updated, better, more inspiring, more modern editorial product.
For a couple of weeks my life looked like this:
And like this:
I remember when I took those quick photos. I was thinking that in one way or another I wanted to remember those weeks, the intensity of them, the feeling of totally draining yourself. The sharp turns from ”YES! This is f…… magic!” to ”NO! What the h… have I been thinking!? I am an idiot. An incompetent idiot”.
Those weeks, I stayed locked in a small room together with my brilliant CD Nicholas John Stevens, aka Nick. Here we tried to twist and turn every page, to brainstorm, to let the creativity flow, to understand the inner sense of the client we wanted so badly, and in a short time create and produce a new version of an already existing issue.
Sometimes we left the room, only to sit down with the third part of the team, the also very brilliant project manager, Anders, and discuss budgets, possible future problems and potential partners to collaborate with in case we should bring this home, in case we should win.
Sometimes our self-confidence was high, alive and kicking, but more often it was down to a level lower than the soles of my shoes.
Shoes that during those intense weeks changed from warming boots to open sandals. I met spring and the first early summer days in that room, together with Nick.
Half a year has passed, the leaves have started to fall from the trees and I have been forced to put my sandals back into the closet and my feet back into something warmer. The leather jacket is on, still not the fur coat, but definitely the gilet. Now I spend most of my days in a big room with beautiful windows next to that little one in the photo above. This is where we’ve built the base for myself and the rest of the editorial staff that have just started to produce something, that is going to be the best magazine we’ve ever done.
Yes, we won that competition. We brought it home!
And right now, for a second, I just paused, closed my eyes and felt very proud, and very grateful.
Yes, I love my job!